PASADENA, CALIF. – August 11, 2008 – Perfect Market, Inc., a marketing services firm for publishers that specializes in "lighting up" underutilized content and creating additional revenue from these assets, announced today that it has expanded its executive management team. Following the company's recent $15.6 million round of venture funding, the newly formed management team brings together industry veterans with decades of experience from various complementary industries. The team includes: Julie Schoenfeld, President and Chief Executive Officer; Stephen Walker, Chief Operating Officer; Paul Brewer, PhD, Chief Economist; William Sears, Vice President, Product Marketing & Business Development; Ning Ning Yu, Vice President, Engineering; Tony Payne, Vice President, Technology; and Heidi Bramlet, Senior Director, Product Management.

"Having worked with Julie in the past, I know firsthand the wealth of experience she has in bringing together talented people to build high-caliber management teams – and the group she has assembled to lead Perfect Market is no exception," said Larry Orr, managing director at Trinity Ventures and a Perfect Market board member. "We're confident that the experience these individuals bring will contribute significantly to the success of the company."

Content publishers with large libraries, particularly publishers with an offline presence, have been sitting on a potential goldmine of ad revenue, but have lacked an efficient and meaningful way of driving traffic to and monetizing this underutilized content. Perfect Market has developed a potent blend of technical and economic intelligence to address this problem and provides publishers with a simple way to extract additional value from their existing libraries. By exposing publisher content to a wider audience, Perfect Market's service brings the web searcher high value, branded content that was difficult or impossible to find previously.

"I'm very excited to be working with our newly assembled executive management and am equally proud to be working with our entire Perfect Market team who bring a broad and deep understanding of various complementary markets, industries and technologies," said Julie Schoenfeld, CEO of Perfect Market. "With its collective knowledge and expertise, Perfect Market is well positioned to deliver meaningful monetization to online publishers with large libraries of archived content and a superior experience to web searchers."

About Perfect Market, Inc.
Perfect Market, Inc. is a marketing services company that helps online publishers monetize their large libraries of archived content with little or no risk to the publisher. The company applies proprietary processes to this problem, including cutting edge economics, natural language and machine learning algorithms. The Perfect Market solution fully complements existing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) programs by delivering underutilized web archives to end-users and advertisers. By bringing to light valuable content that might not otherwise be found, Perfect Market improves the search experience for end-users, provides targeted impressions to advertisers and brings new revenue to the publisher's bottom line. Lead investors include Idealab, Trinity Ventures, Rustic Canyon and Square 1 Bank. Perfect Market, a network company of Idealab, builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market, Inc. is based in Pasadena, CA. Additional information may be found at www.perfectmarket.com.

Stephan West
Idealab for Perfect Market
(626) 685-4934
stephan@idealab.com

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